Lenny's Podcast: Product | Career | Growth

Georgiana Laudi, co-founder and CEO of Forget The Funnel, expertly guides SaaS companies in scaling through customer-led growth. She discusses identifying ideal customers and mapping user flows to uncover growth opportunities. Georgiana shares compelling case studies on refining customer journeys that boost conversion rates. She also emphasizes the significance of customer research in product development, while offering strategies for increasing subscriptions and retention. Her insights promise to reshape your approach to marketing in the rapidly evolving tech landscape.

Julian Shapiro, founder of Demand Curve and CMO at Webflow, shares his expertise in growth marketing. He emphasizes product-led acquisition as the key to scaling businesses. Listeners will discover innovative strategies for enhancing user retention, including the 'Curiosity Faucet' concept to boost creativity. Julian also discusses the importance of authentic engagement on platforms like Twitter, advocating for quality content over quantity. His insights on effective writing will inspire anyone looking to elevate their content creation skills.

In this engaging discussion, Jason Shah, a seasoned product leader with a background at Amazon, Airbnb, and Microsoft, shares his insights on navigating the evolving landscape of Web3. He reflects on the impactful lessons learned from his time at Amazon and emphasizes the importance of strong leadership in fostering team morale and accountability. Jason also explores the metaphor of careers as maps versus ladders, highlighting the value of curiosity and intentional choices. His unique perspective on hiring strategies and career growth in innovative tech environments makes this conversation a must-listen.

Adam Grenier, a former Head of Growth Marketing at Uber and a marketing advisor, shares invaluable insights on exploring new acquisition channels. He discusses the rise of the growth CMO and the importance of aligning marketing strategies with customer needs. Adam emphasizes the benefits of improv classes for fostering teamwork and a positive culture. He also candidly addresses his battles with burnout, offering tools for mental well-being, including therapy and community support, proving that vulnerability can drive innovation.

Emily Kramer, co-founder of MKT1 and former marketing lead at Asana and Carta, shares her expertise on building effective marketing teams. She emphasizes the importance of hiring the right marketers and introduces the concept of 'pie-shaped marketers' who can juggle multiple roles. The conversation dives into the synergy between marketing and product teams, highlighting frameworks that enhance collaboration. Additionally, Emily discusses navigating angel investing and shares insights on mastering marketing interviews, providing valuable templates for aspiring marketers.

Ryan J. Salva, VP of Product at GitHub and mastermind behind Copilot, discusses how this transformative AI tool is reshaping software development by providing real-time coding suggestions. He reveals the collaborative origins of Copilot and the ethical implications of AI in coding. Salva also delves into effective strategies for structuring product teams within large tech companies and the importance of customer feedback in innovation. Expect insights on navigating the challenges of integrating AI into product development and the future of coding.

Yuriy Timen, a growth advisor and former Global Head of Marketing at Grammarly, shares his expertise on scaling subscription businesses. He discusses the importance of effective onboarding for user retention and dives into innovative SEO strategies that leverage first-principles thinking. Yuriy emphasizes the evolving landscape of paid acquisition and the significance of incrementality testing in maximizing ad spend efficacy. He also explores the potential of untapped platforms like TikTok and highlights the value of offline marketing in building resilient brands.

Wes Kao, co-founder of Maven and an expert in online education, shares her insights on persuasive communication and managing upwards in professional environments. She discusses the importance of focusing on 'how' rather than 'why' for clearer messaging. Wes offers practical strategies for managing up, keeping superiors informed, and enhancing communication dynamics. She also emphasizes prioritization techniques to navigate tasks effectively while sharing personal anecdotes about her unconventional career path in tech and education.

Marty Cagan, a seasoned product leader and founder of the Silicon Valley Product Group, shares invaluable insights from over 20 years in the field. He discusses the crucial shift from problem to solution discovery and the significance of maintaining innovative product culture. Cagan emphasizes the differences between feature and product teams, highlighting how to foster collaboration for better user insights. He also dives into lessons from Steve Jobs on product development and warns against common pitfalls in team dynamics. Prepare to rethink your approach to product management!

Arielle Jackson, a brand consultant with a rich background from Google and Square, reveals the secrets to building legendary brands. She discusses the significance of a powerful name and purpose that not only excites teams but also resonates with customers. Listeners learn about effective branding strategies, the importance of authenticity in brand identity, and approaches to avoid pitfalls when naming startups. With real-world examples, Jackson emphasizes how a strong brand can drive long-term success in a competitive market.