Lenny's Podcast: Product | Growth | Career

An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)

104 snips
Jan 26, 2023
Vijay Iyengar, Head of Product at Mixpanel and former engineer at Amazon and Uber, shares valuable insights into product strategy and user experience. He discusses Mixpanel's evolution from rapid feature development to a more thoughtful approach focusing on design. Vijay highlights the importance of direct customer feedback and has tips on using internal tools for better engagement. He also shares his favorite SaaS products and books, wrapping up with recommendations for enhancing product strategy and planning.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ADVICE

Saying "Yes" to Ideas

  • Avoid immediately saying "no" to new ideas, especially as an engineer.
  • Instead, try to make the idea work and document your attempts, then decide.
INSIGHT

Focus on Core Product

  • Mixpanel expanded its product line beyond core analytics, leading to a 40% churn rate by 2018.
  • Refocusing solely on core analytics and addressing customer pain points increased retention to 90% and NPS to 50.
ANECDOTE

Design-Led Approach

  • Mixpanel initially prioritized feature delivery over holistic design, leading to diminishing returns.
  • Decoupling design work allowed for a dedicated focus on system architecture and UX consistency.
Get the Snipd Podcast app to discover more snips from this episode
Get the app