Vijay Iyengar

Vijay Iyengar, Head of Product at Mixpanel and former engineer at Amazon and Uber, shares valuable insights into product strategy and user experience. He discusses Mixpanel's evolution from rapid feature development to a more thoughtful approach focusing on design. Vijay highlights the importance of direct customer feedback and has tips on using internal tools for better engagement. He also shares his favorite SaaS products and books, wrapping up with recommendations for enhancing product strategy and planning.

Vijay Iyengar, Head of Product at Mixpanel, shares his insights on product-led growth (PLG) and the pitfalls of relying on traditional business intelligence (BI) tools. He argues that PLG isn't a one-size-fits-all solution and emphasizes the importance of understanding core metrics. Vijay stresses that while BI tools serve well for reporting, they fall short in delivering actionable insights. He also highlights the necessity for engineers to engage with data governance to properly track and analyze user behavior, uncovering valuable growth opportunities.