Lenny's Podcast: Product | Growth | Career

How to price your product | Naomi Ionita (Menlo Ventures)

Jan 12, 2023

Naomi Ionita, a Partner at Menlo Ventures and expert in product-led growth, shares her insights on monetization strategies. She discusses common founder pitfalls and effective experiments to determine pricing. Naomi highlights the importance of aligning pricing with customer value and user feedback. She introduces the concept of the Modern Growth Stack and emphasizes balancing revenue with growth, using real-life examples like Evernote and Figma. The conversation also touches on the transformative role of AI in pricing strategies for SaaS companies.

53:16

Creator website

Episode guests

Naomi Ionita

Highlights

AI Chapters

Episode notes

Getting to Like the Demand for Features and Functionalities

02:16

How Figma Monetized Their Product Without Sacrificing Growth

01:53

When to charge things for free/mium

01:20

How to Monetize Innovation: A Step-by-Step Guide from Start to Finish

01:25

Intro

4min

From SaaS to Success: Pricing Strategies and Lessons from Evernote

18min

Strategies for Effective Product Pricing

3min

Strategic Pricing Insights

6min

Balancing Revenue and Growth Strategies for B2B Startups

3min

Modern Pricing Strategies and Growth Tools

8min

The Power of Experimentation in Pricing

4min

Navigating SaaS Pricing and AI Innovations

7min

Naomi Ionita is a Partner at the venture capital firm, Menlo Ventures. She started her career in engineering in 2002, shifted to product in 2006, and built product growth and monetization teams starting over a decade ago as one of the first PLG leaders in B2B. She was an early mentor at Reforge and her expertise is in building full-stack growth teams and cultures, launching new products, and helping existing products monetize and retain their users. Consider today’s episode a master class on monetization and pricing. We talk about common mistakes made by founders, specific experiments for how to determine pricing, and why initial growth sometimes comes at the expense of revenue. Naomi also introduces the concept of the Modern Growth Stack, how AI will play a role in growth, and what she’s most excited about for the future.

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Find the full transcript here: https://www.lennyspodcast.com/how-to-price-your-product-naomi-ionita-menlo-ventures/#transcript

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Thank you to our wonderful sponsors for supporting this podcast:

• Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny

• Notion—One workspace. Every team: https://www.notion.com/lennyspod

• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny

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Where to find Naomi:

• Twitter: https://twitter.com/npilosof

• LinkedIn: https://www.linkedin.com/in/naomipilosofionita/

• Website: https://www.menlovc.com/naomi-pilosof-ionita