Lenny's Podcast: Product | Growth | Career

Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)

130 snips

Dec 15, 2022

Pete Kazanjy, author and co-founder of Atrium, dives into the essentials of founder-led sales. He shares why it's crucial for founders to be hands-on in sales and offers practical tips for building effective teams. The conversation highlights the shift from traditional persuasion tactics to a consultative approach, focusing on understanding customer needs. Kazanjy emphasizes the importance of measurable sales strategies and effective onboarding to drive growth, providing actionable insights for early-stage startups to enhance their sales techniques.

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ADVICE

Founder-Led Sales

Founders should do sales themselves initially.
This helps them understand customer needs and refine their product.

INSIGHT

Modern Sales

Modern sales focuses on measurable data and improvement, unlike traditional methods.
This data-driven approach allows for more effective selling strategies.

INSIGHT

Importance of Founder-Led Sales

Founders must directly participate in sales to gain crucial market feedback.
This direct interaction is essential for product development and messaging.

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Founding Sales

Peter Kazanjy