Pete Kazanjy

Pete Kazanjy, author and co-founder of Atrium, dives into the essentials of founder-led sales. He shares why it's crucial for founders to be hands-on in sales and offers practical tips for building effective teams. The conversation highlights the shift from traditional persuasion tactics to a consultative approach, focusing on understanding customer needs. Kazanjy emphasizes the importance of measurable sales strategies and effective onboarding to drive growth, providing actionable insights for early-stage startups to enhance their sales techniques.

Pete Kazanjy, author of 'Founding Sales', shares his insights into effective sales strategies for SaaS founders. He discusses the vital mindset shifts needed for first-time sales roles, advocating for an abundance mentality. Kazanjy dives into practical tips on handling objections and the balance between speed and quality in sales materials. He reflects on his journey growing TalentBin to $6M ARR and emphasizes the importance of founders being actively involved in sales to create repeatable processes.

In this masterclass, Pete Kazanjy, a SaaS GTM expert and founder of Modern Sales Pros, joins Adam Boushie and Belal Batrawy to discuss managing up as a sales leader. They highlight the importance of effective communication, aligning expectations with executives, and being proactive about challenges. Emotional intelligence becomes crucial for navigating tricky dynamics with superiors. The panel also stresses the need for transparency and strategic self-advocacy to enhance engagement and career advancement in sales leadership.