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An inside look at how the New York Times builds product | Alex Hardiman (CPO at The New York Times)

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Nov 13, 2022

Guest

Alex Hardiman

Alex Hardiman, Chief Product Officer at the New York Times, shares her insights on blending journalism with product management. She reveals how cross-functional teams create compelling stories and visual experiences online. The discussion dives into the strategic acquisition of Wordle and what it teaches about user experience and integration challenges. Hardiman also contrasts the dynamics of working in a traditional media organization versus tech giants like Facebook, reflecting on her journey through both worlds and the evolution of digital products at the Times.

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Episode notes

question_answer

ANECDOTE

Wartime Product Management

Alex Hardiman led Facebook's news product after the 2016 election.
This was a period of intense scrutiny regarding misinformation and platform responsibility.

insights

INSIGHT

Thriving in Chaos

Product managers thrive in chaotic environments that lack established playbooks.
They excel at structuring chaos, prioritizing problems, and rallying teams around shared goals.

question_answer

ANECDOTE

Returning to the NYT

Alex Hardiman returned to the New York Times after leaving for Facebook and The Atlantic.
Her return was welcomed, and her interview felt more like therapy due to her prior decade-long tenure.

Get the Snipd Podcast app to discover more snips from this episode

Navigating Product Management in Journalism and Tech

04:41 • 4min

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Navigating Chaos: Product Management at Facebook

08:59 • 7min

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Evolving Products at The New York Times

16:19 • 17min

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Acquiring Wordle: A Strategic Move

33:16 • 7min

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Navigating Crisis: Product Leadership in a Pandemic

40:17 • 6min

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Adapting News & Product Management at The New York Times

45:57 • 21min

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Alex Hardiman is Chief Product Officer at the New York Times, where she oversees the company’s news, cooking, games, audio and advertising products. Previously, Alex was Chief Business & Product Officer at The Atlantic, and before that she was Head of News Products at Facebook. We discuss how engineers and product people work with writers to create impactful stories, how teams build the incredible visualizations and experiences for NYTimes.com, how product teams are structured within the New York Times, and the good and bad about working at a company like the New York Times versus a FAANG tech company. We also talk about the details behind the New York Times’s acquisition of Wordle and uncover what the Times is dreaming up for its product over the next 10 years.

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Find the full transcript here: https://www.lennysnewsletter.com/p/an-inside-look-at-how-the-new-york

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Where to find Alex Hardiman:

• Twitter: https://twitter.com/alex_hardiman

• LinkedIn: https://www.linkedin.com/in/alexandrahardiman/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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Thank you to our wonderful sponsors for making this episode possible:

• Miro: https://miro.com/lenny

• Athletic Greens: https://athleticgreens.com/lenny

• Vanta: https://vanta.com/lenny

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Referenced:

• Jodi Kantor: https://www.nytimes.com/by/jodi-kantor

• Wordle: https://www.nytimes.com/games/wordle/

• Wordle Is a Love Story: https://www.nytimes.com/2022/01/03/technology/wordle-word-game-creator.html

• Josh Wardle on Twitter: https://twitter.com/powerlanguish

• Eric Kim’s recipes: https://cooking.nytimes.com/ourcooks/eric-kim/

• Wirecutter: https://www.nytimes.com/wirecutter/

• Framing Britney Spears: https://www.nytimes.com/article/framing-britney-spears.html

• Hard Fork podcast: https://www.nytimes.com/2022/10/04/podcasts/hard-fork-technology.html

• High Growth Handbook: Scaling Startups from 10 to 10,000 People: https://www.amazon.com/High-Growth-Handbook-Elad-Gil/dp/1732265100

• An Elegant Puzzle: Systems of Engineering Management: https://www.amazon.com/Elegant-Puzzle-Systems-Engineering-Management/dp/1732265186

• The Revolt of the Public and the Crisis of Authority in the New Millennium: https://www.amazon.com/Revolt-Public-Crisis-Authority-Millennium/dp/1732265143

• Giovanni’s Room: https://www.amazon.com/Giovannis-Room-James-Baldwin/dp/0345806565/r

• The Daily podcast: https://www.nytimes.com/column/the-daily

• The Wire on HBO: https://www.hbo.com/the-wire

• Google Workspace: https://workspace.google.com/

• Slack: slack.com

• Figma: figma.com

• Mode: https://mode.com/

• GitHub: https://github.com/

• Fidji Simo on LinkedIn: https://www.linkedin.com/in/fidjisimo/

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In this episode, we cover:

(04:48) Alex’s background

(07:37) How Alex fought disinformation on the news team at Facebook

(11:11) How some product people thrive in chaos

(14:13) Alex’s return to the New York Times

(16:22) What product means at the New York Times

(20:42) How the product team at the New York Times is structured

(26:20) How the New York Times makes stories come alive with balanced creative and technical teams

(33:15) The acquisition of Wordle

(42:00) What it was like to work at the New York Times during the onset of Covid

(47:11) How to avoid burnout on a product team

(49:26) How the New York Times has set itself apart with its subscription package

(52:21) How the New York Times’s products are rooted in helping in the real world

(52:54) Lenny’s tips for improving Wirecutter

(53:36) The differences and similarities on product teams in a news organization

(59:58) Lightning round

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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