Joe DeFranco's Industrial Strength Show
Joe DeFranco
World-renowned strength & conditioning coach Joe DeFranco shares his thoughts on training for peak performance, mindset, and living your passion. As the founder and owner of DeFranco’s Gym, he also provides the business knowledge that helped him turn a 500-square-foot storage closet into a global brand.
Each week, Joe will educate, motivate and entertain his audience by answering their questions and/or conducting interviews with top athletes, fitness professionals, entrepreneurs, and other highly successful people.
Each week, Joe will educate, motivate and entertain his audience by answering their questions and/or conducting interviews with top athletes, fitness professionals, entrepreneurs, and other highly successful people.
Episodes
Mentioned books
Feb 20, 2025 • 1h 10min
#511 How To Train Through & Around Common Injuries w/ Dean Somerset
This week Joe welcomes Dean Somerset to the show. Dean is a Personal Trainer from Edmonton, Alberta Canada with over 2 decades of experience working with a wide variety of clients on a host of different goals. These goals include injury/post-surgical recovery, athletic performance, weight loss, or just enjoying their time in the gym. Dean has also written for major publications like Men's Health, Women's Health, T-Nation.com, Bodybuilding.com, and a slew of other websites and print media. On today's podcast you'll hear Dean speak on a number of different topics. Highlights include: 1) What does Dean attribute his longevity in the fitness industry to? 2) Does Dean believe "bad exercises" exist? 3) When you're in pain, how do you know if you should train through it, around it, or rest? 4) Tried & True advice for dealing with "The Big 3": Low back pain, Shoulder pain and/or Knee pain 5) Overrated/Underrated: Knees Over Toes Training; Static Stretching; Training the Rotator Cuff in Isolation; Barbell Movements for the Over 40 Lifter; Speed Training for the Over 40 Lifter 6) The TRUTH about dealing with asymmetries...and Much MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com. IMPORTANT LINKS Rock Solid Resilience by Dean Somerset & Dan Pope Dean's Instagram CPPS certification Iron Business Blueprint Manukora Honey
Feb 13, 2025 • 1h 2min
#510 Is There Such Thing As A "Bad Exercise?"
This week Joe answers the polarizing question: "Is there such thing as a bad exercise?" He also reveals the 5 [extremely popular] exercises that do more harm than good for most lifters. Joe concludes the show by sharing the #1 reason dips hurt your shoulders [and what to do about it]. *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. Important Links Team Forever Strong [1-Week FREE Trial] Joe D's Instagram Magic Spoon
Feb 6, 2025 • 1h
#509 From Pop Warner To The Pros: How To Set Your Kid Up for Long-Term Athletic Success
A sports dad seeks advice on setting his son up for long-term athletic success. The discussion highlights the importance of off-seasons and tackling muscular imbalances. There’s an emphasis on varied athletic experiences over early specialization to ensure recovery and injury prevention. Parents are encouraged to foster a supportive environment rather than exert excessive pressure. The conversation wraps up with exciting Super Bowl predictions, hinting at a thrilling game ahead.
Jan 30, 2025 • 1h 3min
#508 The Most Misunderstood Aspect of Exercise Selection & How I Overcame My Lifelong Fear of "Sales" in 1 Minute!
On this week's show, Joe covers 2 different topics. He spends the first half of the show clearing up the confusion surrounding "exercise selection". More specifically, he explains how/why "exercises" DON'T determine the outcome of your training. (Make sure to have a pen & paper handy because there's even a "pop quiz" during this portion of the show! Lol) Joe spends the second half of the show talking about how/why he changed his views on "sales". He also reveals the secret to overcoming the dreaded "price objection"! *For a full list of Show Notes w/ Timestamps goto www.IndustrialStrengthShow.com. IMPORTANT LINKS Iron Business Blueprint [Book your free call] Follow @defrancosgym on Instagram
Jan 24, 2025 • 1h 11min
#507 Are S&C coaches to blame when players/teams have injury-plagued seasons?
Are strength & conditioning coaches to blame when players/teams have injury-plagued seasons? On this week's show, Joe answers this question while, ironically, battling a painful "injury"! (You can't make this stuff up!) Tune in to find out why Joe recorded this week's show with a giant bag of frozen vegetables tied around his waist (Lol)... And you'll also learn the nuanced TRUTH regarding athletes and "injury prevention"! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com IMPORTANT LINKS DeFranco's MuscleMAG 300 Joe Theisman career-ending injury CPPS Football Online Certification Magic Spoon
Jan 16, 2025 • 1h 12min
#506 Does Strength Decline After The Age of 40? [Pete Holman & Joe D. discuss the nuanced details]
In this discussion, Pete Holman, a physical therapist and inventor known for his innovative fitness products, joins Joe D. to dive into the relationship between aging and strength. They explore whether maintaining strength after 40 is a form of progress and the distinctions between chronological age and training age. The conversation highlights the importance of glute training beyond aesthetics and emphasizes personalized fitness approaches, biomechanics, and the integration of speed training for longevity and injury prevention.
Jan 9, 2025 • 39min
#505 All The Dieting Advice You See On Social Media is Wrong! [Do THIS Instead]
Diving into the chaos of social media nutrition advice, the host passionately critiques the fixation on food restrictions. Instead, he promotes a balanced and nourishing approach to dieting, challenging the yo-yo cycle. Listeners are urged to embrace simplicity and clarity in their nutrition choices. Plus, hear about the host's inspiring journey from gym owner to sports performance leader, and don't miss his excitement over new high-protein cereal options!
Jan 2, 2025 • 1h 15min
#504 Having Multiple Side Hustles vs Focus on ONE Thing: How To Build Wealth in the Fitness Industry in 2025
Joe starts this episode by announcing the first "MuscleUp" supplement sale of the New Year! He then shares the horrifying story of how running out of MuscleMAG 300 almost cost him his life! [If you shop on Amazon you MUST LISTEN to this story!] BUYER BEWARE. During the final 40 minutes of the show, Joe answers a business question from a new listener who wants to know if it's better to focus on ONE THING or DIVERSIFY and have multiple side hustles/revenue streams? *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com. IMPORTANT LINKS DeFranco-brand supplements [coupon: MuscleUpJanuary] The ONE THING (by Gary Keller) Iron Business Weekend Team Forever Strong
Dec 26, 2024 • 45min
#503 Do These 6 Things To Become Mentally Strong AF in 2025
Joe finishes the 2024 podcasting year STRONG by sharing 6 tried & true strategies guaranteed to improve anyone's mental toughness! Whether you're an entrepreneur, athlete, or "average Joe" this is a must-listen as we head into the New Year! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com. Important Links Iron Business Weekend Team Forever Strong app
Dec 19, 2024 • 1h 37min
#502 "Hellish Hypertrophy" (My New PPL Program) & Why EP #500 Almost Didn't Happen (cRaZzY Story)!
After an amazing (yet hectic) 3 weeks of guest-driven shows - Joe is back to being solo - and he's got lots of catching up to do with his audience! More specifically, he spends the first half of this week's show sharing the crazy story of how episode 500 almost never happened! He then "pulls back the curtain" and provides specific insight into his latest masterpiece of a program - "Hellish Hypertrophy"! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com. IMPORTANT LINKS Iron Business Weekend Team Forever Strong | Hellish Hypertrophy BON CHARGE [coupon: JOED25]
