This week Ben Bruno makes his 4th appearance on the Industrial Strength Show - and as per usual - he and Joe have a lot to talk about! Highlights from their conversation include: Ben's first 4 mentors in the fitness industry; Training around back pain (and dealing with people online giving stupid advice); How both Joe and Ben trained at 13 years old; Thoughts on training to failure; Tracking your (training) volume; How/Why Ben "cherry picks" research; Favorite training splits for "longevity"; The question EVERY personal trainer should start EVERY training session with; What Ben has learned from arguing online with well-known fitness influencers...And Lots More! *For a full list of Show Notes  visit www.IndustrialStrengthShow.com. IMPORTANT LINKS DeFranco-brand supplements [*Use code: MuscleUpAugust] Magic Spoon Treats [*Use code: JOED] Team Forever Strong Ben Bruno (@benbrunotraining) Joe DeFranco (@defrancosgym)

Joe kicks off this week's show by giving away some FREE STUFF to his audience! He then answers 4 listener questions: TOPICS INCLUDE: 1) The most overlooked component of each set (What we can all learn from Joe's 1989 training footage!) 2) Why PubMed is NOT bookmarked on Joe's computer 3) Strength Training vs Cardio - Which is better for Longevity? 4) Troubleshooting the band pull-apart (What to do when you've tried all the best cues, but your client only feels the exercise in their traps?) *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com IMPORTANT LINKS STRONG Documentary Becoming Ronin - EP123 w/ Joe DeFranco Iron Business Blueprint BON CHARGE [code: JOED]

WARNING: This is not your typical Industrial Strength Show. (If you listen to this podcast for training info only, this is NOT the episode for you.) Unlike most weeks where Joe answers listener questions and/or invites special guests on the show - This week is more like grabbing a coffee with a friend and "shooting the sh*t" together :) Joe spends the first half of the show detailing his [CRAZY] debut as a wedding officiant. If you know Joe, you can probably already guess his experience was far from "normal"! LOL. He then shares a conversation he had [at the wedding] regarding "the ideal, year-round body fat percentage". He concludes the show by answering a last-minute DM from a listener who asked, "If yoga is considered strength training". *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS  Joe D's Instagram (@defrancosgym) CPPS In-Person course [Use code: JOED30] Longevity Training seminar Iron Business Weekend @ DeFranco's Gym Magic Spoon Treats

This week Joe answers 4 unique listener questions. SPECIFIC TOPICS INCLUDE: 1) Why are deficit push-ups recommended (for shoulder health), but bench-pressing w/ your elbows below the bench are NOT recommended? 2) Joe solves the "delt dilemma" (Lateral Raise variations that target the medial delts WITHOUT causing shoulder impingement) 3) What's the minimum daily protein intake to maximize gains? 4) What does Joe consider to be his biggest professional accomplishment up to this point? *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Team Forever Strong [1-Week Free Trial] Iron Business Weekend Joe's Instagram (@defrancosgym) Magic Spoon Treats Manukora Honey

This week's show is a follow-up from last week's discussion on the effectiveness of EMG testing for determining the best hypertrophy exercises. On today's episode Joe explains why "high activation/low mechanical tension" exercises STILL have a place in the muscle building process. He shares 3 specific reasons WHY they're valuable, along with the importance of knowing when to "trust your experience over science". *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS DeFranco-brand supplements [*Use code: MuscleUpJuly] Team Forever Strong [1-Week FREE Trial] Joe D's Instagram (@defrancosgym) BON CHARGE [*Use code: JOED]

This week Joe speaks on the following 3 topics: 1) Is EMG a useful tool for determining the best hypertrophy exercises? 2) The 6 "health foods" that Joe NEVER eats 3) The secret shoulder mobility routine that's disguised as an arm workout?! ...And MORE! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Longevity Training seminar  Iron Business Weekend Joe D's Instagram

Celebrating his 49th birthday, the host answers playful questions about cheat meals and past party antics. He shares the five key lifestyle changes that have helped him feel better than ever. The discussion highlights the balance between fitness and enjoyable nutrition, along with insights on aging gracefully. With a mix of humor and reflection, he embraces growth, revealing how he’s transformed his approach to health over the years.

This week Joe takes a deep dive into the following 3 topics: 1) The Best Training Split When You Have Limited Days/Time To Workout 2) "The Great Hip Thrust Debate" taking place between two former Industrial Strength Show guests - Brett Contreras & Jordan Shallow 3) Overrated/Underrated: Movement/Fascia Training Specialists *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Longevity Training seminar CPPS IN-PERSON [coupon: JOED30] Brett Contreras IG post Manukora Honey

This podcast explores programming isometrics for strength vs hypertrophy, the effectiveness of drop-sets, and the importance of proper technique. They also introduce a challenging workout called 'Two Miles to Hell' and offer discounts on supplements and training seminars.

Joe DeFranco shares his vacation highlights and pet peeves, discusses a new study on unlimited post-workout protein intake, and offers insights on enhancing customer experiences and muscle synthesis through nutrition.