Joe DeFranco's Industrial Strength Show

Andrew Coates, a personal trainer and host of the Lift Free and Diet Hard podcast, shares insights on longevity in the fitness industry. He discusses how to create relatable content without chasing virality and offers advice for trainers responding to repetitive client questions. Andrew emphasizes the value of industry relationships and collaboration over competition. He also delves into why many people experience workout injuries and the importance of personalized coaching. Tune in for a wealth of knowledge on thriving in the fitness world!

For the second week in a row Joe is "podcasting while impaired" after having a root canal performed prior to the show. After sharing some details about the procedure (and the "injury" he suffered afterwards) Joe announces this month's "Muscle Up" supplement sale. He then gets into today's two main show topics: The first part of the show is a last-minute "celebration" of Joe's 10-year podcasting anniversary. In the second half of the show Joe shares his Top 10 Lowest Risk, Highest Reward Strength Exercises for ALL Populations. *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com. IMPORTANT LINKS DeFranco's Nutritional Supplements [coupon: MuscleUpMarch] Buffin Muffins 25 Best Strength Coach Podcasts

Joe kicks off this week's show by sharing aspects of his "rough week" with the audience. Once he's done venting, he begins his training talk :) During the 1st half of the show he shares an online interaction he recently had with an ignorant "science-based" lifter... This discussion is centered around "stretch mediated hypertrophy" and Joe's biggest pet peeve with the current "lengthened training" obsession. The 2nd half of the show is dedicated to balance training. Joe reveals the SECRET to improving balance in the "real world" as well as the most overrated balance training techniques! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Team Forever Strong [1-Week Free Trial] CPPS certification [code: JOED30] Joe's Instagram

This week Joe welcomes Dean Somerset to the show. Dean is a Personal Trainer from Edmonton, Alberta Canada with over 2 decades of experience working with a wide variety of clients on a host of different goals. These goals include injury/post-surgical recovery, athletic performance, weight loss, or just enjoying their time in the gym. Dean has also written for major publications like Men's Health, Women's Health, T-Nation.com, Bodybuilding.com, and a slew of other websites and print media. On today's podcast you'll hear Dean speak on a number of different topics. Highlights include: 1) What does Dean attribute his longevity in the fitness industry to? 2) Does Dean believe "bad exercises" exist? 3) When you're in pain, how do you know if you should train through it, around it, or rest? 4) Tried & True advice for dealing with "The Big 3": Low back pain, Shoulder pain and/or Knee pain 5) Overrated/Underrated: Knees Over Toes Training; Static Stretching; Training the Rotator Cuff in Isolation; Barbell Movements for the Over 40 Lifter; Speed Training for the Over 40 Lifter 6) The TRUTH about dealing with asymmetries...and Much MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com. IMPORTANT LINKS Rock Solid Resilience by Dean Somerset & Dan Pope Dean's Instagram CPPS certification Iron Business Blueprint Manukora Honey 

This week Joe answers the polarizing question: "Is there such thing as a bad exercise?" He also reveals the 5 [extremely popular] exercises that do more harm than good for most lifters. Joe concludes the show by sharing the #1 reason dips hurt your shoulders [and what to do about it]. *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. Important Links Team Forever Strong [1-Week FREE Trial] Joe D's Instagram Magic Spoon

A sports dad seeks advice on setting his son up for long-term athletic success. The discussion highlights the importance of off-seasons and tackling muscular imbalances. There’s an emphasis on varied athletic experiences over early specialization to ensure recovery and injury prevention. Parents are encouraged to foster a supportive environment rather than exert excessive pressure. The conversation wraps up with exciting Super Bowl predictions, hinting at a thrilling game ahead.

On this week's show, Joe covers 2 different topics. He spends the first half of the show clearing up the confusion surrounding "exercise selection". More specifically, he explains how/why "exercises" DON'T determine the outcome of your training. (Make sure to have a pen & paper handy because there's even a "pop quiz" during this portion of the show! Lol) Joe spends the second half of the show talking about how/why he changed his views on "sales". He also reveals the secret to overcoming the dreaded "price objection"! *For a full list of Show Notes w/ Timestamps goto www.IndustrialStrengthShow.com. IMPORTANT LINKS Iron Business Blueprint [Book your free call] Follow @defrancosgym on Instagram

Are strength & conditioning coaches to blame when players/teams have injury-plagued seasons? On this week's show, Joe answers this question while, ironically, battling a painful "injury"! (You can't make this stuff up!) Tune in to find out why Joe recorded this week's show with a giant bag of frozen vegetables tied around his waist (Lol)... And you'll also learn the nuanced TRUTH regarding athletes and "injury prevention"! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com IMPORTANT LINKS DeFranco's MuscleMAG 300 Joe Theisman career-ending injury CPPS Football Online Certification Magic Spoon

In this discussion, Pete Holman, a physical therapist and inventor known for his innovative fitness products, joins Joe D. to dive into the relationship between aging and strength. They explore whether maintaining strength after 40 is a form of progress and the distinctions between chronological age and training age. The conversation highlights the importance of glute training beyond aesthetics and emphasizes personalized fitness approaches, biomechanics, and the integration of speed training for longevity and injury prevention.

Diving into the chaos of social media nutrition advice, the host passionately critiques the fixation on food restrictions. Instead, he promotes a balanced and nourishing approach to dieting, challenging the yo-yo cycle. Listeners are urged to embrace simplicity and clarity in their nutrition choices. Plus, hear about the host's inspiring journey from gym owner to sports performance leader, and don't miss his excitement over new high-protein cereal options!