Joe DeFranco's Industrial Strength Show #515 How I Retain Clients for DECADES When Most Trainer-Client Relationships Barely Last 6 Months!
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Mar 20, 2025 Discover the secrets to long-term client retention in personal training! Effective communication is pivotal, as it helps forge genuine connections and simplifies complex ideas. The balance between meeting clients' true needs and desires is crucial for lasting relationships. With a focus on expertise and engaging strategies, trainers can enhance the overall client experience. Plus, learn about new training courses and hear real-life examples that showcase the importance of respect and meaningful connections in the fitness industry.
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Personal Communication
- Prioritize communication skills, especially the personal aspect, to build strong client relationships.
- Remember names, greet clients personally, and show genuine care from the start.
Explain it Simply
- Explain training concepts simply and relatably, avoiding jargon and focusing on clear communication.
- If you can't explain it to a third-grader, you don't understand it well enough yourself.
Coaching in Bullet Points
- Coach in bullet points, focus on one key cue at a time to avoid overwhelming clients.
- Explain cues clearly before sets and layer additional cues gradually as clients progress.
