25min chapter

Joe DeFranco's Industrial Strength Show cover image

#515 How I Retain Clients for DECADES When Most Trainer-Client Relationships Barely Last 6 Months!

Joe DeFranco's Industrial Strength Show

CHAPTER

Balancing Needs and Wants for Lasting Client Relationships

This chapter delves into the critical balance of addressing clients' desires alongside their true needs in personal training. Through real-life examples, it underscores the importance of communication and customization in fostering long-term client relationships and improving outcomes.

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