Newsletter Operator

Roslyn McLarty, an executive coach and founder of Within, also co-founded The Gist, a sports media company aimed at women. She shares how to build a mission-driven media brand and identifies market gaps effectively. Roslyn discusses innovative audience growth tactics that expanded their subscriber base, highlighting the importance of community engagement. Additionally, she addresses balancing entrepreneurship with personal well-being, emphasizing strategies to prevent burnout and the necessity of aligning values within business practices.

Katy Huff, co-founder of MadRev and an ex-sales star at The Hustle, delves into the art of newsletter sponsorship sales. She shares invaluable tips on understanding audience demographics and the importance of effective media kits. Katy discusses strategies for securing your first sponsors and emphasizes the significance of insertion orders for clarity in deals. Additionally, she contrasts the pros and cons of working with major brands versus smaller companies, providing insights on optimizing relationships and pricing tactics.

Discover the ins and outs of monetizing newsletters as the hosts unveil the Grow Letter ad network. They tackle the challenges of securing sponsorships in a competitive market and stress the importance of verified audience data. Learn how to seamlessly integrate ads for enhanced reader engagement and effective calls to action. The discussion also highlights strategies for tailoring content to maximize sponsorship ROI, while emphasizing the crucial role newsletters play in broader business strategies. Tune in for actionable insights!

Discover exciting newsletter ideas that you can launch this weekend! Dive into the world of connecting overseas marketers with remote job opportunities. Learn about building niche newsletters focused on education and valuable marketing insights. Explore community building for recruitment, leveraging platforms for monetization, and innovative strategies like affiliate marketing. Plus, get tips on creating engaging content that resonates with local markets!

In this engaging conversation, Alex Pattis, co-founder of the Deal Sheet and Last Money In Media, shares his impressive journey of scaling his newsletter to 41,000 subscribers and generating $200k/year in ad revenue in just 14 months. He discusses innovative strategies for audience growth, the significance of long-term sponsorships, and his unique content creation approach. Alex reveals insights on targeting accredited investors and optimizing marketing funnels, all while emphasizing the power of building trust within niche communities.

Discover effective strategies for growing newsletters and boosting webinar attendance. Learn how SEO and innovative marketing tactics like giveaways can attract quality subscribers. Explore the ideal publishing schedules for local newsletters and the dual benefits they bring to communities. Uncover the potential of AI tools in crafting content and the exciting business models emerging in the newsletter space. This conversation is brimming with actionable insights for anyone looking to enhance their newsletter and marketing efforts.

Dive into the world of email marketing with insights on deliverability and cold outreach strategies. Discover the latest advertising opportunities, including new ad placements and their effectiveness across platforms like LinkedIn and Reddit. Explore the rise of niche B2B media, using unique examples like laundromat entrepreneurs to illustrate growth potential. Plus, uncover the implications of recent acquisitions in the media industry, the controversies surrounding leadership changes, and the complex landscape of financial publishing.

Discover the power of SEO-driven newsletter strategies and how influencers can help launch successful newsletters. Explore the shift from entertainment to education within newsletter content. Delve into the art of collaborating with influencers while maintaining brand integrity. Learn about the challenges of content creation in a rapidly changing digital landscape. Each topic offers valuable insights into maximizing engagement and transforming content into a lucrative venture.

Learn about the success of media companies using negative CAC, AI in advertising, creative marketing strategies, and examples like Freight Waves, ClickFunnels, and The Motley Fool. Discover how MeatEater leverages media in the outdoor industry and Cody Sanchez's journey from media to investments. Get insights on scaling trade services with Rezzi Brands.

Three-time NYT bestselling editor Charlie Hoehn shares insights on book writing, business growth, and marketing strategies. Topics include proactive mindset, efficient content creation, personalized distribution lists, and the importance of storytelling in books for long-term impact.