Newsletter Operator Jon Morrow - How To Make $10M+ With Courses
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Mar 18, 2025 Jon Morrow, founder of Smarter Blogger and creator of multiple seven-figure courses, shares his incredible journey from adversity to entrepreneurial success. He dives into finding lucrative niches, effective email marketing strategies, and building credibility. Listeners will learn about crafting compelling course offers and the significance of evaluating course effectiveness. Morrow emphasizes the value of strategic partnerships and the impact of small accomplishments in career growth. This conversation is packed with actionable insights for aspiring online educators.
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Niche Selection
- Find a niche where people spend money to achieve a desired outcome.
- Focus on the outcome, not just the learning process, as people primarily seek results.
Jon's Background
- Jon Morrow, founder of SmartBlogger, was born with spinal muscular atrophy, limiting his movement.
- Despite physical limitations, he built a successful online business.
Building Through Favors
- Jon Morrow initially worked for free in exchange for favors, leveraging his writing skills.
- This led to a significant opportunity with Copyblogger, launching his career.