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Jon Morrow - How To Make $10M+ With Courses
Mar 18, 2025
Jon Morrow, founder of Smarter Blogger and creator of multiple seven-figure courses, shares his incredible journey from adversity to entrepreneurial success. He dives into finding lucrative niches, effective email marketing strategies, and building credibility. Listeners will learn about crafting compelling course offers and the significance of evaluating course effectiveness. Morrow emphasizes the value of strategic partnerships and the impact of small accomplishments in career growth. This conversation is packed with actionable insights for aspiring online educators.
58:07
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Quick takeaways
- Identifying a profitable niche is crucial for course success, as customers invest in achieving specific outcomes rather than just gaining knowledge.
- Building a strong product ecosystem around core offerings, including mini-courses and coaching, enhances revenue potential and fosters customer loyalty.
Deep dives
Identifying a Profitable Niche
A profitable niche is essential for success in course creation, as people are more willing to spend on achieving desired outcomes rather than simply acquiring knowledge. When creating a product, it is vital to ensure that the promise of the outcome is achievable and credible. If users are not experiencing the promised results, the fault lies with the product, not the users. Understanding this dynamic underscores the importance of delivering real value to customers to maintain a positive reputation and drive sales.
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