Newsletter Operator cover image

Newsletter Operator

Jon Morrow - How To Make $10M+ With Courses

Mar 18, 2025
Jon Morrow, founder of Smarter Blogger and creator of multiple seven-figure courses, shares his incredible journey from adversity to entrepreneurial success. He dives into finding lucrative niches, effective email marketing strategies, and building credibility. Listeners will learn about crafting compelling course offers and the significance of evaluating course effectiveness. Morrow emphasizes the value of strategic partnerships and the impact of small accomplishments in career growth. This conversation is packed with actionable insights for aspiring online educators.
58:07

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Identifying a profitable niche is crucial for course success, as customers invest in achieving specific outcomes rather than just gaining knowledge.
  • Building a strong product ecosystem around core offerings, including mini-courses and coaching, enhances revenue potential and fosters customer loyalty.

Deep dives

Identifying a Profitable Niche

A profitable niche is essential for success in course creation, as people are more willing to spend on achieving desired outcomes rather than simply acquiring knowledge. When creating a product, it is vital to ensure that the promise of the outcome is achievable and credible. If users are not experiencing the promised results, the fault lies with the product, not the users. Understanding this dynamic underscores the importance of delivering real value to customers to maintain a positive reputation and drive sales.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode