Newsletter Operator
The "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo Sports
Feb 7, 2025
Kendall Baker, the "Newsletter Godfather" and founder of Sports Internet, shares his journey through the media landscape and his early days at The Hustle. He discusses innovative strategies for growing newsletter audiences, the importance of humor in content, and how feedback shapes community engagement. Baker also emphasizes the need for human curation amidst the rise of AI in media, contrasting niche content with traditional outlets. His insights reveal how newsletters can create unique voices and foster loyal followings in an ever-evolving space.
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Quick takeaways
- Understanding newsletter readers as a unique demographic allows for effective cross-promotion and subscriber growth across varied content genres.
- High reader engagement metrics, particularly consistent open rates, are critical for establishing reliability and fostering subscriber loyalty in newsletters.
Deep dives
Maximizing Newsletter Growth Through Cross-Promotion
Thinking of newsletter readers as a distinct demographic allows for effective cross-promotion with other newsletters, regardless of their topics. This strategy can be powerful in generating new subscribers as it invites individuals already engaged with the format to explore new content offerings. The concept underscores the potential for innovative newsletter formats that remain untapped, driven by creators’ focus on replicating existing ideas instead of exploring unique approaches. By fostering collaborations and mutual promotions, newsletter creators can cultivate a rich ecosystem that benefits all participants and keeps growth sustainable.
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