Newsletter Operator The "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo Sports
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Feb 7, 2025 Kendall Baker, the "Newsletter Godfather" and founder of Sports Internet, shares his journey through the media landscape and his early days at The Hustle. He discusses innovative strategies for growing newsletter audiences, the importance of humor in content, and how feedback shapes community engagement. Baker also emphasizes the need for human curation amidst the rise of AI in media, contrasting niche content with traditional outlets. His insights reveal how newsletters can create unique voices and foster loyal followings in an ever-evolving space.
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Meaningful Newsletter Metrics
- Standard email metrics don't determine newsletter quality.
- Focus on the percentage of subscribers who open every edition, indicating they value it.
Request Feedback
- Encourage reader replies by adding a call to action at the top and bottom of your newsletter.
- Show readers you value their feedback and create a sense of community.
The Hustle's Newsletter Origin
- The Hustle's daily newsletter started as a beta test to a small group of subscribers.
- Positive feedback led to a full pivot, demonstrating the power of testing and iteration.