Kendall Baker

Kendall Baker, the "Newsletter Godfather" and founder of Sports Internet, shares his journey through the media landscape and his early days at The Hustle. He discusses innovative strategies for growing newsletter audiences, the importance of humor in content, and how feedback shapes community engagement. Baker also emphasizes the need for human curation amidst the rise of AI in media, contrasting niche content with traditional outlets. His insights reveal how newsletters can create unique voices and foster loyal followings in an ever-evolving space.

Kendall Baker, senior writer for Yahoo Sports, talks about impactful sports curation, the importance of newsletters, and his new morning newsletter. Jenni Carlson discusses leaving legacy newspapers, the impact of sports columnists, and the launch of selloutcrowd.com, a new sports digital startup.

Kendall Baker leads Yahoo’s sports newsletter business and previously launched the daily newsletter Sports Internet, sold to Axios. He discusses the evolution of sports newsletters and how they foster deeper connections with readers compared to traditional media. Baker shares insights on writing engaging content, the importance of experimenting in the newsletter space, and why he spent $0 on growth. They also touch on the growing interest in U.S. soccer, underrated athletes, and how trends like fantasy sports will shape the future of sports media.