Kendall Baker of Yahoo Sports on sports newsletters, and Jenni Carlson of SelloutCrowd.com on starting a new sports digital site

Episode 329 of the Sports Media Podcast features two guests. First up is Kendall Baker, a senior writer for Yahoo Sports who is heading up the company’s newsletter initiative. His first newsletter for Yahoo Sports debuted Aug. 28. He is followed by Jenni Carlson, the longtime sports columnist for The Oklahoman who has moved to Sellout Crowd.com, a new sports digital startup which starts Sept. 1. In this podcast Baker discusses why he joined Yahoo Sports and what he plans to bring for readers; his view of impactful sports curation; the choice to add or not add opinion for a newsletter; the importance of newsletters for sports outlets; his time at Axios; the ideal time a sports newsletter should drop; who else is doing well in the space; whether individuals should have their own newsletter and more. Carlson discusses why she left The Oklahoman after 24 years; the impact a general sports columnist can have on a city or state; what Selloutcrowd.com plans to offer for readers and why it is not subscription-based; the amount of staffing needed for the startup; what kind of runway the new site has to succeed; what they will cover and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.

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