Sports Media with Richard Deitsch cover image

Kendall Baker of Yahoo Sports on sports newsletters, and Jenni Carlson of SelloutCrowd.com on starting a new sports digital site

Sports Media with Richard Deitsch

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The Importance of Voice in Email and Newsletters

This chapter discusses the importance of injecting the writer's voice into newsletters and the varying approaches to curating content. It emphasizes the personal and intimate nature of the inbox and how injecting personality and opinion can be done subtly through story selection and placement.

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