Newsletter Operator
How I'm Growing My Newsletter to 100k+ Subscribers and $5M+ Revenue
May 16, 2025
Discover strategies to double your email list from 50K to 100K while boosting revenue. Learn how changes in social media impact your growth, with a focus on leveraging platforms like YouTube for deeper connections. Webinars are highlighted as powerful tools for building trust and increasing conversions. Gain insights into achieving a balance between audience engagement and monetization to ensure sustainable prosperity in your newsletter journey.
24:30
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Quick takeaways
- Matt emphasizes the importance of leveraging both paid advertisements and organic content, such as webinars and YouTube videos, to effectively grow his email list and increase revenue.
- The podcast highlights how providing valuable educational content during webinars fosters trust with subscribers, leading to higher conversion rates and customer engagement.
Deep dives
Strategies for Email List Growth
To grow an email list to 50,000 subscribers, a variety of acquisition strategies were utilized. Meta ads on platforms like Facebook and Instagram accounted for approximately 32,000 subscribers, while approximately 9,000 joined through webinar registrations linked to the newsletter. Additionally, direct traffic to the website contributed around 10,000, supplemented by Google search and various social media channels. The evolution of these strategies is notable, as early growth relied heavily on Twitter, which has since diminished as a reliable source of new subscribers.
