Newsletter Operator

Justin Moore, a sponsorship coach and author of "Sponsor Magnet," shares his expertise on attracting brand partnerships. He emphasizes the importance of custom pricing strategies tailored to creators' audiences. The discussion dives into frameworks like STP and ARC for navigating sponsorships and enhancing collaborations. Justin also highlights innovative outreach methods and the impact of a well-crafted media kit. With actionable tips on diversifying revenue streams and creating compelling sponsorship packages, this conversation is a goldmine for aspiring creators.

Ali Qureshi, co-founder of AdCrate and expert in paid social ad creative, discusses proven strategies for maximizing email list growth through paid ads. He dives into the importance of ad creative on platforms like Meta and TikTok, comparing static and video formats for maximum impact. Ali shares tips on crafting compelling copy, the role of AI in ad creation, and common mistakes to avoid. He also emphasizes the power of innovative formats like memes and effective testing methods to enhance audience engagement.

Matt and Ryan dive into the controversial Honey scandal, shedding light on influencer marketing's impacts. They discuss the shift in focus from vanity metrics to genuine revenue for newsletters. Topics like AI workflows and the rise of B2B newsletters illustrate emerging trends. The 'creator-in-residence' model sparks innovative content strategies, while the future of recruitment platforms like Upwork is explored. This insightful exchange promises a glimpse into the evolving landscape for creators and marketers alike.

Big news is here! Learn about a new coaching program designed to help you create and monetize your newsletters. The structured approach includes training sessions, templates, and live support for everyone, whether you're just starting out or looking to take your skills to the next level. Don't miss the chance to enhance your newsletter journey!

The hosts dive into the newsletter industry's transformation in 2024, discussing the challenges of consistency in publishing. They explore the rise of AI content and the true nature of monetization in this landscape. The distinctions between platforms like Beehive and Substack are highlighted, along with the necessity for actionable metrics and strategic partnerships. Insights on agency growth and the importance of social media strategies for success are also shared, as they strategize for 2025 with an eye on enhanced engagement and innovative marketing tactics.

Tommy Clark, CEO of Compound Social and co-founder of Bluecast AI, details powerful strategies for building a LinkedIn audience from scratch. He emphasizes the importance of a clear value proposition and targeting the right audience for effective lead generation. The conversation dives into leveraging controversy to spark engagement, using personal stories to connect with followers, and the significance of consistency in content creation. Tommy also explores the impact of video content and navigating links to maximize post visibility.

Jason Woodruff, founder of The Pour Over, discusses the journey to growing his newsletter to over 900,000 subscribers. He emphasizes the importance of high-quality content and reader engagement. Woodruff shares strategies for building advertiser relationships and the power of authentic ad copy. He reveals effective referral strategies, including using rewards like Chick-fil-A gift cards, to nurture a loyal audience. With a blend of patience and community focus, he highlights how these elements contribute to sustainable newsletter growth and monetization.

Get ready for the upcoming Newsletter Marketing Summit in Austin! The hosts detail an exciting lineup of influential speakers ready to share their insights. This event aims to connect newsletter publishers and marketers, offering fantastic networking opportunities. Attendees can explore diverse workshops on audience building and monetization. Special discounts are available for early birds, so don’t miss the chance to secure your spot at this must-attend gathering!

Roslyn McLarty, an executive coach and founder of Within, also co-founded The Gist, a sports media company aimed at women. She shares how to build a mission-driven media brand and identifies market gaps effectively. Roslyn discusses innovative audience growth tactics that expanded their subscriber base, highlighting the importance of community engagement. Additionally, she addresses balancing entrepreneurship with personal well-being, emphasizing strategies to prevent burnout and the necessity of aligning values within business practices.

Katy Huff, co-founder of MadRev and an ex-sales star at The Hustle, delves into the art of newsletter sponsorship sales. She shares invaluable tips on understanding audience demographics and the importance of effective media kits. Katy discusses strategies for securing your first sponsors and emphasizes the significance of insertion orders for clarity in deals. Additionally, she contrasts the pros and cons of working with major brands versus smaller companies, providing insights on optimizing relationships and pricing tactics.