Newsletter Operator Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More
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Nov 15, 2024 Roslyn McLarty, an executive coach and founder of Within, also co-founded The Gist, a sports media company aimed at women. She shares how to build a mission-driven media brand and identifies market gaps effectively. Roslyn discusses innovative audience growth tactics that expanded their subscriber base, highlighting the importance of community engagement. Additionally, she addresses balancing entrepreneurship with personal well-being, emphasizing strategies to prevent burnout and the necessity of aligning values within business practices.
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Beta Testing
- The Gist initially used a beta newsletter for feedback from family and friends.
- This helped refine content and strategy before the full launch.
Values-Driven Audience
- Modern audiences care about brand mission and values, especially Gen Z and millennials.
- Aligning values builds stronger connections and drives engagement.
Origin Story
- The Gist's founders noticed a lack of relatable sports coverage for women, leading to its creation.
- This personal experience revealed a market gap and inspired the company's mission.