Newsletter Operator

Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More

Nov 15, 2024

Roslyn McLarty, an executive coach and founder of Within, also co-founded The Gist, a sports media company aimed at women. She shares how to build a mission-driven media brand and identifies market gaps effectively. Roslyn discusses innovative audience growth tactics that expanded their subscriber base, highlighting the importance of community engagement. Additionally, she addresses balancing entrepreneurship with personal well-being, emphasizing strategies to prevent burnout and the necessity of aligning values within business practices.

54:11

Episode guests

Roslyn McLarty

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Episode notes

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Quick takeaways

Roslyn McLarty emphasizes the importance of a mission-driven brand that resonates with consumers' values for fostering loyalty and growth.

Identifying and addressing market gaps, particularly for underserved demographics, can significantly enhance audience engagement and loyalty.

Entrepreneurship is a path of self-discovery that requires self-awareness and personal development to prevent burnout and sustain success.

Deep dives

Building Initial Engagement through Feedback

A beta newsletter was launched to gather feedback before officially entering the market, targeting family and friends to refine content. This approach facilitated understanding audience preferences and allowed for adjustments to align with expectations. Starting with a focus on the newsletter’s mission rather than growth initially set the foundation for a clear brand identity. This emphasis on early engagement highlights the significance of consumer connection in a saturated digital landscape.

Intro

2min

From CPA to Sports Media Pioneer

9min

Building an Audience: The First 1000 Subscribers

5min

Growing an Audience: Strategies for Success

18min

Strategic Expansion in Media: Leveraging Newsletters and Audience Insights

3min

Navigating Burnout in Entrepreneurship

14min

Innovative Audience Growth Strategies

4min

Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.

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