Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More
Newsletter Operator
From CPA to Sports Media Pioneer
This chapter chronicles the speaker's transformative journey from a career in financial services to co-founding The Gist, a sports newsletter geared towards women. It explores the motivations behind creating more inclusive sports media and the strategies implemented to engage a previously underserved audience. By sharing insights on mission communication and audience engagement, the speaker emphasizes the importance of representation in sports coverage.
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