Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More
Newsletter Operator
Growing an Audience: Strategies for Success
This chapter explores innovative strategies for acquiring and engaging subscribers in the media space, especially for newcomers without established audiences. The speakers share their journey to their first 1000 newsletter subscribers, detailing creative marketing techniques like guerrilla tactics, partnerships, and engaging events. Key insights on aligning content with audience values, measuring growth, and the importance of collaboration in audience building are also highlighted.
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