Newsletter Operator Katy Huff: Lessons From $15M+ of Sponsorship Sales
16 snips
Nov 13, 2024 Katy Huff, co-founder of MadRev and an ex-sales star at The Hustle, delves into the art of newsletter sponsorship sales. She shares invaluable tips on understanding audience demographics and the importance of effective media kits. Katy discusses strategies for securing your first sponsors and emphasizes the significance of insertion orders for clarity in deals. Additionally, she contrasts the pros and cons of working with major brands versus smaller companies, providing insights on optimizing relationships and pricing tactics.
AI Snips
Chapters
Transcript
Episode notes
Audience Research
- Know your audience demographics (age, gender, income) before selling sponsorships.
- Use surveys if you lack this data; Google Surveys are sufficient.
Open Rate Benchmarks
- A 40% open rate or above is considered healthy for newsletters after Apple's privacy updates.
- 50% or above signals high quality and organic audience growth.
Advertiser Communication
- Highlight renewal rates to advertisers; 40% is good.
- Share positive advertiser feedback, anonymized if needed, as social proof.