Newsletter Operator

Katy Huff: Lessons From $15M+ of Sponsorship Sales

Nov 13, 2024

Katy Huff, co-founder of MadRev and an ex-sales star at The Hustle, delves into the art of newsletter sponsorship sales. She shares invaluable tips on understanding audience demographics and the importance of effective media kits. Katy discusses strategies for securing your first sponsors and emphasizes the significance of insertion orders for clarity in deals. Additionally, she contrasts the pros and cons of working with major brands versus smaller companies, providing insights on optimizing relationships and pricing tactics.

38:26

Episode guests

Katy Huff

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Episode notes

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Quick takeaways

Understanding audience demographics is crucial for effectively targeting potential advertisers and enhancing sponsorship success.

Presenting engaging metrics like open rates and past campaign performances is essential to build credibility and attract advertisers.

Deep dives

Understanding Your Audience

Knowing the demographics and characteristics of an audience is essential for selling sponsorships in newsletters. Identifying the type of content consumed by the readership helps in targeting potential advertisers effectively. Collecting data through surveys can provide insights into income levels, age, and industry involvement, which are all valuable when pitching to sponsors. Offering potential advertisers a clear picture of the audience leads to more informed decision-making on their part.

Intro

2min

Mastering Sponsorship Sales for Newsletters

10min

Navigating Newsletter Sponsorships

20min

The Importance of Insertion Orders in Sponsorship Sales

2min

Navigating Sponsorship Sales with Major Brands

2min

Navigating the Sponsorship Sales Landscape: Big vs. Small Companies

2min

Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.

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