Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.
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Episode Topics & Timestamps
00:00
Introduction to Mad Rev and Sales Background
03:12
Fundamentals of Selling Newsletter Sponsorships
05:56
Understanding Advertiser Expectations
09:09
Identifying Potential Advertisers
12:02
Strategies for Securing Your First Sponsor
14:53
Pricing Your First Ads
17:46
Renewals and Long-Term Relationships with Advertisers
21:03
Working with Larger Brands
24:05
Final Thoughts and Recommendations
Links Mentioned
https://www.madrev.co/
matt@newsletteroperator.com
