Katy Huff: Lessons From $15M+ of Sponsorship Sales
Newsletter Operator
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Mastering Sponsorship Sales for Newsletters
This chapter explores the essential strategies for selling sponsorships in newsletters, focusing on understanding audience demographics and gathering useful metrics. It highlights the significance of presenting effective media kits that transparently communicate audience engagement and advertising metrics. Additionally, the chapter provides insights drawn from extensive ad sales experience to help optimize the sponsorship sales process.
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