Katy Huff: Lessons From $15M+ of Sponsorship Sales
Newsletter Operator
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Navigating Newsletter Sponsorships
This chapter explores the variety of companies that sponsor newsletters and offers strategies for securing sponsors, particularly focusing on those with dedicated marketing budgets. Listeners learn about effective outreach techniques, including personalized communications and the use of tools like Clearbit and Hunter.io to find contacts. The discussion also delves into pricing strategies and the importance of measuring campaign success to refine future advertising efforts.
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