How To Grow Your Email List With Paid Ads (The Right Way)

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Jan 20, 2025

Ali Qureshi, co-founder of AdCrate and expert in paid social ad creative, discusses proven strategies for maximizing email list growth through paid ads. He dives into the importance of ad creative on platforms like Meta and TikTok, comparing static and video formats for maximum impact. Ali shares tips on crafting compelling copy, the role of AI in ad creation, and common mistakes to avoid. He also emphasizes the power of innovative formats like memes and effective testing methods to enhance audience engagement.

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ADVICE

Ad Creative Focus

Focus on ad creative as it's crucial for paid social media, especially on Meta.
It drives the algorithm and audience targeting.

INSIGHT

Creative-First Approach

Ad creative is becoming increasingly important across influencer, organic, and paid social media.
Many agencies and brands struggle with creative output, making a creative agency partner valuable.

ADVICE

Static Ad Testing

Test static image ads extensively with different hypotheses and headlines.
Don't discard an ad format after just one test, iterate and refine instead.

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