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How To Grow Your Email List With Paid Ads (The Right Way)
Jan 20, 2025
Ali Qureshi, co-founder of AdCrate and expert in paid social ad creative, discusses proven strategies for maximizing email list growth through paid ads. He dives into the importance of ad creative on platforms like Meta and TikTok, comparing static and video formats for maximum impact. Ali shares tips on crafting compelling copy, the role of AI in ad creation, and common mistakes to avoid. He also emphasizes the power of innovative formats like memes and effective testing methods to enhance audience engagement.
50:32
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Quick takeaways
- Ad creative is essential for successful paid advertising, as it significantly impacts targeting and overall ad performance on platforms like Meta and TikTok.
- Effective copywriting, focusing on emotional triggers and clarity, is crucial for creating compelling static ads that resonate with audiences.
Deep dives
Sustainable Growth Strategy
The agency AgCrate adopts a sustainable growth approach by maintaining a balanced ratio of clients to employees. With a team of 27 people servicing around 25 clients, each employee can dedicate adequate time and resources to deliver high-quality services. This avoids the common issue seen in other agencies where a small team manages too many clients, leading to reduced service quality. They believe this careful scaling allows them to provide in-depth analysis and improve campaign performance effectively.
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