Ali Qureshi, co-founder of AdCrate and expert in paid social ad creative, discusses proven strategies for maximizing email list growth through paid ads. He dives into the importance of ad creative on platforms like Meta and TikTok, comparing static and video formats for maximum impact. Ali shares tips on crafting compelling copy, the role of AI in ad creation, and common mistakes to avoid. He also emphasizes the power of innovative formats like memes and effective testing methods to enhance audience engagement.