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2min chapter
How To Grow Your Email List With Paid Ads (The Right Way)
Newsletter Operator
Understanding Soft Metrics in Advertising
This chapter explores the idea of soft metrics like hook rates, discussing their role in evaluating ad performance. The hosts highlight the significance of analyzing multiple data points to enhance ad strategy and conclude by promoting a specialized ad creative service for e-commerce and digital brands.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode