Newsletter Operator How Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social Following
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Dec 6, 2024 Jason Woodruff, founder of The Pour Over, discusses the journey to growing his newsletter to over 900,000 subscribers. He emphasizes the importance of high-quality content and reader engagement. Woodruff shares strategies for building advertiser relationships and the power of authentic ad copy. He reveals effective referral strategies, including using rewards like Chick-fil-A gift cards, to nurture a loyal audience. With a blend of patience and community focus, he highlights how these elements contribute to sustainable newsletter growth and monetization.
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The Pour Over's Origin
- Jason Woodruff started The Pour Over in May 2018 after a conversation with Nate, now Head of Business.
- Frustrated with the news, he initially emailed friends and family weekly summaries paired with Christian reminders.
The Pour Over's Growth
- The Pour Over has grown to over 800,000 email subscribers and over 100,000 podcast subscribers.
- It generates six-figure monthly revenue and has a 14-person team.
Early Growth Mechanics
- The initial email was weekly, text-heavy, and sent via MailChimp.
- Two friends, a law and a dental student, helped expand it to three times a week.