Jason Woodruff, founder of The Pour Over, discusses the journey to growing his newsletter to over 900,000 subscribers. He emphasizes the importance of high-quality content and reader engagement. Woodruff shares strategies for building advertiser relationships and the power of authentic ad copy. He reveals effective referral strategies, including using rewards like Chick-fil-A gift cards, to nurture a loyal audience. With a blend of patience and community focus, he highlights how these elements contribute to sustainable newsletter growth and monetization.