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Newsletter Operator
Trends We're Buying and Selling In 2025
Jan 16, 2025
Matt and Ryan dive into the controversial Honey scandal, shedding light on influencer marketing's impacts. They discuss the shift in focus from vanity metrics to genuine revenue for newsletters. Topics like AI workflows and the rise of B2B newsletters illustrate emerging trends. The 'creator-in-residence' model sparks innovative content strategies, while the future of recruitment platforms like Upwork is explored. This insightful exchange promises a glimpse into the evolving landscape for creators and marketers alike.
54:57
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Quick takeaways
- The Honey scandal serves as a cautionary tale about accountability in affiliate marketing, showcasing the importance of transparency in monetization strategies.
- Key trends for 2025 indicate a shift towards video-first content and B2B newsletters, enhancing engagement and creating niche market opportunities for creators.
Deep dives
Reflections on Holiday Experiences
The hosts share their personal experiences during the holiday season, highlighting the challenges and joys of managing family commitments and festive preparations, especially with young children. One host recalls the stress of last-minute Christmas preparations, including staying up late wrapping presents and assembling toys, which left him feeling exhausted. The discussion reveals the ups and downs of balancing family time with personal responsibilities like moving and hosting parties. This candid exchange sets a relatable tone for the episode, illustrating how holiday experiences can vary and often involve a whirlwind of activities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode