Newsletter Operator Trends We're Buying and Selling In 2025
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Jan 16, 2025 Matt and Ryan dive into the controversial Honey scandal, shedding light on influencer marketing's impacts. They discuss the shift in focus from vanity metrics to genuine revenue for newsletters. Topics like AI workflows and the rise of B2B newsletters illustrate emerging trends. The 'creator-in-residence' model sparks innovative content strategies, while the future of recruitment platforms like Upwork is explored. This insightful exchange promises a glimpse into the evolving landscape for creators and marketers alike.
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Honey Scandal
- Honey, a coupon-finding Chrome extension, was accused of being a scam.
- Critics allege it steals affiliate revenue from YouTubers who promote it, though this seems like a known trade-off.
Video-First Content
- Prioritize video content in your content strategy.
- Use video as the foundation, then repurpose it for other platforms like TikTok, Reels, LinkedIn, and Twitter/X.
Selling Threadboy Content
- Threadboy content, or generalized roundup content on Twitter/X and LinkedIn, is becoming less effective.
- Savvier audiences find it clickbaity and less valuable for building a focused customer base.