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Trends We're Buying and Selling In 2025

Newsletter Operator

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Navigating Newsletter Monetization

This chapter explores the shift in the newsletter industry from vanity metrics to revenue-centric strategies, particularly focusing on the advertising landscape. It discusses the challenges and opportunities in connecting advertisers and publishers, as well as the innovative 'creators in residence' model for content creation. The chapter highlights trends in premium newsletters and the difficulties faced by newcomers in sustaining profitable subscription models.

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