Trends We're Buying and Selling In 2025
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The Evolution of Affiliate Marketing and Content Creation
This chapter explores the complexities of affiliate marketing, particularly the strained relationships between brands, creators, and consumers. It critically examines the ethical implications of affiliate programs, particularly in light of changes at Honey after its PayPal acquisition, alongside the rise of video-first strategies and trends in content creation for 2025. The discussion also highlights the shifting landscape of newsletter platforms, with a focus on Substack, its competition, and the role of AI in enhancing content production.
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