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How To Build a LinkedIn Audience From Scratch
Dec 13, 2024
Tommy Clark, CEO of Compound Social and co-founder of Bluecast AI, details powerful strategies for building a LinkedIn audience from scratch. He emphasizes the importance of a clear value proposition and targeting the right audience for effective lead generation. The conversation dives into leveraging controversy to spark engagement, using personal stories to connect with followers, and the significance of consistency in content creation. Tommy also explores the impact of video content and navigating links to maximize post visibility.
47:05
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Quick takeaways
- Establishing a clear value proposition is essential for attracting and retaining your target audience on LinkedIn effectively.
- Consistent posting and strategic engagement on LinkedIn are crucial in building visibility and cultivating a genuine community around your content.
Deep dives
The Importance of a Clear Value Proposition
Establishing a clear and concise value proposition is crucial for attracting your target audience. Without the ability to summarize, in one or two sentences, why potential followers should engage with your content, one risks losing their interest before even starting. It's important to specify the unique value you offer, such as insights into a particular field or advice tailored to a niche audience. For instance, someone might follow a content creator specifically for guidance on LinkedIn marketing strategies tailored for founders.
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