Newsletter Operator How To Build a LinkedIn Audience From Scratch
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Dec 13, 2024 
Tommy Clark, CEO of Compound Social and co-founder of Bluecast AI, details powerful strategies for building a LinkedIn audience from scratch. He emphasizes the importance of a clear value proposition and targeting the right audience for effective lead generation. The conversation dives into leveraging controversy to spark engagement, using personal stories to connect with followers, and the significance of consistency in content creation. Tommy also explores the impact of video content and navigating links to maximize post visibility.
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Prioritize LinkedIn and Personal Accounts
- Choose LinkedIn as your primary platform for B2B audience growth, as it has high organic reach and a large concentration of potential clients.
- Post from your personal account, not your company page, to enhance engagement and build a personal brand.
Optimal Posting Frequency
- Post 5-7 times per week on LinkedIn to maximize data points and algorithm visibility.
- Start with three posts per week if 5-7 feels overwhelming, but post less than three times offers minimal benefits.
Content Funnel Strategy
- Organize content into a funnel: top-of-funnel (broad), middle-of-funnel (industry-specific), and bottom-of-funnel (product-focused).
- Aim for a 10/20/70 split between these categories, focusing on middle-of-funnel content to attract targeted leads.