Tommy Clark, CEO of Compound Social and co-founder of Bluecast AI, details powerful strategies for building a LinkedIn audience from scratch. He emphasizes the importance of a clear value proposition and targeting the right audience for effective lead generation. The conversation dives into leveraging controversy to spark engagement, using personal stories to connect with followers, and the significance of consistency in content creation. Tommy also explores the impact of video content and navigating links to maximize post visibility.

Tommy Clark, the founder of the B2B social media agency Compound, shares his journey from SaaS social media manager to agency leader. He highlights why LinkedIn is crucial for B2B branding and offers tips on posting consistently to build engagement. Tommy discusses how video content can enhance trust and the balance between evergreen and timely posts. He emphasizes the significance of authenticity, community building, and the power of honesty in connecting with audiences.

Tommy Clark, a B2B social media expert and founder of Compound Content Studio, began his content journey while studying nutrition. He shares how he inadvertently built a successful agency and reflects on the dynamics of team building. Discussions shift to the art of viral posts, emphasizing trendjacking and audience engagement. Clark also explores striking a balance between personal branding and business management, revealing strategies for creator-led monetization and the evolution of YouTube for trust-building and lead nurturing.