The Creator Spotlight Podcast Ep. 29: "Posting content on the internet changed my life" ft. Tommy Clark
5 snips
Sep 26, 2024 
Tommy Clark, a B2B social media expert and founder of Compound Content Studio, began his content journey while studying nutrition. He shares how he inadvertently built a successful agency and reflects on the dynamics of team building. Discussions shift to the art of viral posts, emphasizing trendjacking and audience engagement. Clark also explores striking a balance between personal branding and business management, revealing strategies for creator-led monetization and the evolution of YouTube for trust-building and lead nurturing.
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Build Team And Systems Early
- If you want to build an agency, start hiring and building systems from day one to avoid hitting capacity bottlenecks later.
- If you want to freelance, accept capacity limits or raise prices instead of scaling headcount.
Agency Started By Accident
- Tommy accidentally started his agency by taking nights-and-weekends freelance clients after success at Triple Whale, which snowballed into a full roster.
- He left his job when inbound demand made continuing both impossible and unnecessary.
Turn Social Traffic Into Newsletter Leads
- Use your newsletter as a primary lead-gen and indoctrination tool by delivering frequent value and a 30-day sequence.
- Convert social traffic into newsletter subscribers to generate high-ticket waitlist signups reliably.