Today’s guest is Tommy Clark, creator of the Social Files newsletter, founder of Compound Content Studio, and a B2B social media expert. He started making content for his nutrition coaching business while still a college student, in 2018 — he never set out to build a career in content. Five years later, he has an agency on track to make over $1 million this year.
00:00 Intro
01:20 Accidentally starting a marketing agency
03:30 Building a team and hiring for content creation
06:17 Growing the newsletter Social Files
13:04 The devolution of Twitter - LinkedIn #1 now?
15:36 How to craft the perfect viral post
20:23 The relationship between the business and personal brand
23:41 Monetizing a creator led business
27:21 What makes someone good/bad at marketing?
29:27 Starting with content creation and rules for posting
39:19 Finding content ideas for viral posts
41:10 Uploading to YouTube but not being a YouTuber
43:55 How you can grow your online brand
Intro music produced by J. and Doug Organ
