The Creator Spotlight Podcast

Creator Spotlight
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7 snips
Aug 26, 2025 • 1h 3min

Ep. 73: The truth about building a media business in 2025 ft. Stefan von Imhof

This week’s guest is Stefan von Imhof, co-founder of alts.co, known for his expertise in alternative investments and community building. He shares insights on the unique challenges of establishing a media business in 2025. The conversation dives into community engagement, the art of buying and selling newsletters, and innovative strategies for creating authentic content. Stefan also discusses the shift from traditional media to community-driven models and the evolving identity of creators in today’s landscape.
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Aug 19, 2025 • 31min

Ep. 72: Grow Your Audience Like a $23B Company ft. Jonathan Hunt

Jonathan Hunt, VP of HubSpot Media, brings two decades of media experience with iconic brands like Nat Geo and Vice. He discusses the three pillars of audience development focusing on insight, distribution, and partnerships. Hunt emphasizes the importance of sustainability in monetization and building a strong brand voice. He shares strategies for independent creators dealing with platform dependency and highlights recent media landscape shifts, including the evolving definition of a 'creator' and the implications for B2B creators navigating growth decisions.
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16 snips
Aug 12, 2025 • 55min

Ep. 71: Inside the inbox of 40,000 engineering leaders ft. Suraj Kapoor

Suraj Kapoor, creator of Pointer, a highly successful newsletter for engineering leaders with 40,000 subscribers, discusses the art of curation and how it’s evolved over the past decade. He shares insights on transforming a side hustle into a six-figure business and the intricacies of attracting premium advertisers. Suraj highlights the challenges posed by AI on content curation and the importance of analytics for identifying popular content. With a focus on authenticity, he reveals strategies for building a high-value audience while navigating the crowded newsletter landscape.
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Aug 5, 2025 • 1h 12min

Ep. 70: She's cracked the creator community code ft. Milly Tamati

Join Milly Tamati, the creative force behind Generalist World, a thriving community and learning platform. Milly explores the essence of personal branding in today's job market, emphasizing the power of authenticity. Discover how quizzes can boost subscriber engagement and the strategies for building a loyal online community. She shares insights on navigating the creator economy with sustainable growth, innovative financial strategies, and the excitement of launching collaborative educational initiatives. It's a delightful dive into community-building and creativity!
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10 snips
Jul 29, 2025 • 1h 13min

Ep. 69: How to make a $100k newsletter business with no budget ft. Landon Huslig

Landon Huslig, the creative mind behind Wichita Life—a successful local media venture—shares his journey of turning a simple Instagram account into a six-figure business. He dives into strategies for newsletter growth, emphasizing grassroots methods and community engagement. Landon discusses the unique advantages of newsletter advertising for local businesses and his experience navigating the CBD market. He also reflects on the blurred lines between traditional journalism and modern content creation, underscoring the importance of authenticity in the creator economy.
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31 snips
Jul 22, 2025 • 1h 2min

Ep. 68: How to build a 6-figure newsletter business ft. Nathan May

This week’s guest, Nathan May, founder of The Feed Media, dives deep into newsletter growth strategies. He emphasizes the significance of quality subscribers over sheer numbers and the power of niching down. Nathan shares insights on leveraging paid ads for revenue and how to engage subscribers effectively. He also explores the evolving landscape of newsletter marketing, addressing challenges like click-through rates and the impact of AI. Plus, he reflects on the joys and struggles of podcasting, highlighting the importance of authentic connections.
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Jul 15, 2025 • 45min

Ep. 67: The future of creator journalism ft. Liz Kelly Nelson

In this enlightening discussion, Liz Kelly Nelson, founder of Project C, dives into the future of creator journalism. She highlights the shift from traditional journalism to a creator-driven landscape, emphasizing community's role in success. Liz discusses how new platforms influence audience engagement and the responsibilities creators have toward their audiences. She also addresses the balance between monetization and journalistic integrity, while offering practical advice for aspiring creators on maintaining ethical standards and navigating potential pitfalls.
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52 snips
Jul 8, 2025 • 54min

Ep. 66: From 10k to 100k in 12 months — without growth hacks ft. Sydney Graham

Sydney Graham, a sewing creator with over 600k followers, shares her incredible journey of gaining over 100k YouTube subscribers in just one year. She discusses the importance of engaging beginners and fostering a supportive community in sewing. Sydney dives into the nuances of social media platforms like TikTok and Instagram, emphasizing strategic content planning. She also explains her monetization strategies with brand partnerships and pattern sales, while stressing the need for authenticity in creator collaborations.
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14 snips
Jul 1, 2025 • 1h 5min

Ep. 65: From side hustle to 500K+ followers and a global business ft. Tom Fishburne

Tom Fishburne, known as The Marketoonist, is a savvy cartoonist and marketer who crafts humor about corporate life. In this conversation, he shares insights on pricing creative work and why humor is essential for leadership. Tom discusses adapting to the evolving creator economy, emphasizing the significance of building connections and the value of newsletters. He also touches on maintaining creative sustainability over hasty growth and the importance of a recognizable style in content creation. His journey from corporate life to a thriving creative career inspires aspiring creators.
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Jun 24, 2025 • 60min

Ep. 64: The strategy behind building a 80,000+ impact-driven community ft. Tiffany Yu

Tiffany Yu, the Founder and CEO of Diversability, explores the dynamics of building an impactful community for people with disabilities. She shares vital strategies that helped grow her platform to over 80,000 members, emphasizing shared goals over individual personas. The discussion highlights the shift from in-person connections to virtual engagement during the pandemic and how the creator economy fosters disability narratives. Tiffany also addresses monetization strategies and the importance of inclusivity in content creation, paving the way for better representation.

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