The Creator Spotlight Podcast Ep. 67: The future of creator journalism ft. Liz Kelly Nelson
Jul 15, 2025
In this enlightening discussion, Liz Kelly Nelson, founder of Project C, dives into the future of creator journalism. She highlights the shift from traditional journalism to a creator-driven landscape, emphasizing community's role in success. Liz discusses how new platforms influence audience engagement and the responsibilities creators have toward their audiences. She also addresses the balance between monetization and journalistic integrity, while offering practical advice for aspiring creators on maintaining ethical standards and navigating potential pitfalls.
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Creator Journalism Monetization Shift
- Creator journalism excites because audiences are willing to pay for news and information.
- This shift marks a positive evolution from traditional media funding models.
Creator vs Journalist Identity
- Many former journalists prefer "creator" over "journalist" due to audience trust shifts.
- Influencer as a noun feels meaningless and misaligned with journalism's mission-driven nature.
Embrace Monetization in Journalism
- Embrace monetization without guilt; audiences want to pay for trustworthy content.
- Unlock creator economy tools to build sustainable journalism businesses.