The Creator Spotlight Podcast Ep. 65: From side hustle to 500K+ followers and a global business ft. Tom Fishburne
Jul 1, 2025
Tom Fishburne, known as The Marketoonist, is a savvy cartoonist and marketer who crafts humor about corporate life. In this conversation, he shares insights on pricing creative work and why humor is essential for leadership. Tom discusses adapting to the evolving creator economy, emphasizing the significance of building connections and the value of newsletters. He also touches on maintaining creative sustainability over hasty growth and the importance of a recognizable style in content creation. His journey from corporate life to a thriving creative career inspires aspiring creators.
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Simple Licensing Pricing Strategy
- Price licensing simply to encourage legal use instead of theft.
- Keep prices reasonable but reflective of the value provided over time.
Handle Infringement With Goodwill
- Generally avoid chasing unlicensed uses, assuming goodwill first.
- Intervene politely only if your work is altered or misrepresented.
Early Viral Email Growth
- Starting with a small BCC email list, Tom's cartoons spread quickly.
- He leveraged emerging channels to grow a highly engaged audience over time.
