Ep. 63: The creator earning $250k+ posting on LinkedIn ft. Jayde Powell

13 snips

Jun 17, 2025

In this engaging conversation, Jayde Powell, a social strategist and entrepreneur who has collaborated with giants like Apple TV and LinkedIn, shares her journey of monetizing LinkedIn. She reveals how she earned over $250,000 through brand partnerships and emphasizes the importance of authenticity in the creator economy. Topics include the evolution of personal branding, the challenges of freelancing, and setting sustainable goals. Jayde’s insights on community building and financial independence offer invaluable takeaways for aspiring creators.

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ANECDOTE

First Brand Deal on LinkedIn

Jayde’s first LinkedIn brand deal was with Sprout Social, leveraging existing relationships on other platforms.
At that point, LinkedIn was not her main priority channel.

ANECDOTE

From Webinar to Courses

Jayde started webinars after her audience asked for guidance on brand partnerships.
She repurposes these webinars into paid courses via Teachable for additional revenue.

ADVICE

Let Content Attract Brands

Let your authentic content attract brand partnerships instead of rushing to partner.
Stay true to your voice because brand deals are limiting and based on their agenda.

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