This week on The Creator Spotlight Podcast we're joined by Jayde Powell, a creator, social strategist and entrepreneur. Jayde has worked in the industry for over a decade and is an expert in social strategy, previously working with brands like Apple TV, LinkedIn and Delta Airlines. As a creator, she's built a thriving, sustainable business, and currently has 28,000 followers on LinkedIn.
Read the newsletter: https://www.creatorspotlight.com/p/jayde-powell
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Get your free ticket to The Creator Summit at https://live.mightynetworks.com
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Jayde
LinkedIn: https://www.linkedin.com/in/jaydeipowell/
The Em Dash Co: https://www.theemdashco.com
Website: https://www.jaydeipowell.com
Instagram: https://www.instagram.com/jaydeipowell/
Twitter/X: https://x.com/jaydeipowell
TikTok: https://www.tiktok.com/@jaydeipowell
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References
Jayde's interview with Buffer: https://buffer.com/resources/creators-unlocked-jayde-powell/
Natalia's essay on authenticity: https://www.creatorspotlight.com/p/building-authentic-community
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Follow Francis
LinkedIn: https://www.linkedin.com/in/francis-zierer/
Twitter/X: https://x.com/FZierer
Follow Natalia
LinkedIn: https://www.linkedin.com/in/nmperez/
Twitter/X: https://x.com/_NatmPerez
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Timestamps
00:00 Introducing Jayde
01:24 Making $50k+ in 3 months
06:39 What they don't tell you about speaking engagements
09:15 Creator Tea Talk
13:22 3 parts of approaching brand partnerships
14:49 Authenticity in the creator economy
19:15 Establishing a personal brand in 2025
24:19 The journey to 100k LinkedIn followers
30:27 The journey to $250k of revenue
34:42 All creators are entrepreneurs
42:04 How to build the self-promotion muscle
44:24 Creating unique content to stand out on LinkedIn
48:03 Building a sustainable future in the creator economy
52:56 The importance of community amongst creators
55:24 The #1 piece of advice for creators
#podcast #creatoreconomy #linkedin
