The Creator Spotlight Podcast Ep. 68: How to build a 6-figure newsletter business ft. Nathan May
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Jul 22, 2025 This week’s guest, Nathan May, founder of The Feed Media, dives deep into newsletter growth strategies. He emphasizes the significance of quality subscribers over sheer numbers and the power of niching down. Nathan shares insights on leveraging paid ads for revenue and how to engage subscribers effectively. He also explores the evolving landscape of newsletter marketing, addressing challenges like click-through rates and the impact of AI. Plus, he reflects on the joys and struggles of podcasting, highlighting the importance of authentic connections.
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Founders Must Have Newsletters
- If you are a founder and do not have a newsletter, you are being financially irresponsible.
- Every founder should have a newsletter to build business value and relationships.
Focus on Quality and Monetization
- Avoid obsessing over cheap subscriber acquisition at the expense of quality.
- Validate your newsletter's product-market fit fast by generating revenue through sponsors or paying customers.
The Power of Niching Down
- Niching down deeply in your newsletter topic creates less competition and stronger audience targeting.
- Specialized newsletters attract easier sponsorship and build trust faster than broad, general newsletters.