Nathan May

Nathan May, founder of The Feed Media, reveals how he transformed a small newsletter into a $1M ARR powerhouse within a year. He discusses the significance of niche communities in building trust and driving growth, as well as his unique revenue models before attracting sponsors. Nathan shares innovative monetization strategies, including the intriguing 'media mullet' concept, and emphasizes the importance of engaged subscribers over sheer numbers. His insights offer valuable lessons for anyone looking to elevate their newsletter game.

This week’s guest, Nathan May, founder of The Feed Media, dives deep into newsletter growth strategies. He emphasizes the significance of quality subscribers over sheer numbers and the power of niching down. Nathan shares insights on leveraging paid ads for revenue and how to engage subscribers effectively. He also explores the evolving landscape of newsletter marketing, addressing challenges like click-through rates and the impact of AI. Plus, he reflects on the joys and struggles of podcasting, highlighting the importance of authentic connections.

Nathan May, founder of The Feed Media and author of the Newsletter Growth Memo, dives into the art of scaling newsletters in 2025. He emphasizes the importance of disciplined paid acquisition on Meta and creative strategies that address real reader problems. The conversation highlights the value of niche targeting, local business engagement, and innovative ad concepts sourced from community feedback. Nathan also tackles the role of AI in content curation and the crucial need for video to stand out in an AI-driven landscape.