The “Media Mullet” for Local Newsletters

Agency operator Nathan May joins to unpack what actually scales newsletters in 2025: disciplined paid acquisition on Meta, creative that calls out real problems, and a monetization ladder that doesn’t stop at ad slots. We contrast broad B2C with small-but-mighty B2B niches—and show why “local + [professional audience]” can 10x sponsor value.

We get tactical: swipeable internal workflows for AI-assisted curation, using post-signup forms to optimize for the right readers, and specific ad concepts sourced from Reddit (e.g., solving loneliness with events content). We also break down selling in the early days—DMs to high-LTV categories, showing up in person, and smart bundles across newsletter, site, and reels.

Key takeaways: execution beats incumbents, qualify your funnel, build offer packages not one-offs, and add local video to protect against “AI slop.” Plus, why big platforms may automate more of targeting/creative—but strategy and signals still win.

Guest Contact Information: Nathan May

Agency: The Feed Media

Newsletter: Newsletter Growth Memo

Podcast: Personal IPO with Beehive

#LocalNewsletters

#NewsletterGrowth

#MediaMullet

#LocalMedia

#MetaAds

#Beehive

#B2BMarketing

#AIforWriters

#CreatorEconomy

#AdSales