Local Newsletter Insider The “Media Mullet” for Local Newsletters
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Sep 2, 2025 Nathan May, founder of The Feed Media and author of the Newsletter Growth Memo, dives into the art of scaling newsletters in 2025. He emphasizes the importance of disciplined paid acquisition on Meta and creative strategies that address real reader problems. The conversation highlights the value of niche targeting, local business engagement, and innovative ad concepts sourced from community feedback. Nathan also tackles the role of AI in content curation and the crucial need for video to stand out in an AI-driven landscape.
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Media Mullet Monetization
- The "media mullet" pairs free ad-supported newsletters up front with high-LTV paid products or services in the back.
- This combo lets you cheaply acquire readers while unlocking outsized revenue via services, events, or high-ticket offers.
Use Newsletters To Win Local Clients
- Use newsletters as a client-acquisition funnel when you already run a local service business.
- Invite targeted prospects, give away high-value insight, and convert the engaged 1–2% into paid clients.
Local + Professional = Much Higher CPMs
- Combining a local audience with a professional or business-focused niche multiplies sponsor value dramatically.
- Events, dinners, and conferences amplify sponsorship revenue beyond simple newsletter ads.