Newsletter & Email Growth: Growth In Reverse

The Top 6 Newsletter Tips from 2025

12 snips
Nov 19, 2025
Guest
Nathan May
Guest
Clip Guests (Sam VanderWielen, Caitlin Bourgoin excerpts)
Join industry experts Sam VanderWielen, a digital marketing strategist, and Nathan May, founder of The Feed Media, as they share game-changing newsletter insights. Sam reveals how to convert Instagram viewers into subscribers using ManyChat. Nathan dives into his successful invite-only newsletter strategy, illustrating how it generated $1M ARR by targeting decision-makers. Caitlin Bourgoin also offers clever tips on using incentivized polls to boost engagement and sales, rounding out a treasure trove of practical tactics for newsletter growth.
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ADVICE

Incentivize Testimonials For Credibility

  • Ask for testimonials and offer a small incentive like a backlink to motivate people to leave reviews.
  • Display abundant social proof on your homepage to quickly build credibility and trust.
ADVICE

Convert Instagram Viewers Inside DMs

  • Use ManyChat (or similar) to DM content directly on Instagram and collect emails without forcing users off the platform.
  • Keep entry friction low by delivering the promised content first, then ask for name and email inside the chat.
ADVICE

Make Ads Self-Liquidating With Digital Products

  • Sell low-cost digital products to cover ad spend so paid acquisition becomes break-even or profitable.
  • Use that margin to scale leads and raise prices for higher-touch services without burning time.
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