The Top 6 Newsletter Tips from 2025
Newsletter & Email Growth: Growth In Reverse
Using a Testimonial Wall for Credibility
Eddie explains how he collected and showcased testimonials to boost credibility and grow subscribers and clients.
The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.
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“I think you are being financially irresponsible if you do not have a newsletter.” — Nathan May, The Feed Media
The GIR Podcast is approaching it's 1st anniversary of publishing!
To celebrate, we pulled six standout clips from some of the smartest newsletter operators and creators we interviewed this year.
Each clip highlights a growth or monetization tactic that actually works in the real world — from using testimonials strategically, to building self-liquidating flywheels, to using DMs to drive thousands of subscribers.
KEY TAKEAWAYS
- How Eddie Shleyner drives high conversion rates on his landing page
- The Self-Liquidating Flywheel Olly Richards uses to fund his paid growth
- The IG + ManyChat strategy Sam Vander Wielen uses to convert viewers to subscribers
- How Katelyn Bourgoin uses an incentivized newsletter poll question to drive sales
- The successful + unscalable strategy Justin Moore used to get his first devoted subscribers
- Nathan May's private newsletter strategy earning $1M ARR.
LINKS MENTIONED
- Eddie Shleyner's GIR Podcast episode
- VeryGoodCopy.com
- Olly Richards' GIR Podcast episode
- OllyRichards.co
- Sam Vander Wielen's GIR Podcast episode
- Sam on IG
- Nathan May's GIR Podcast episode
- TheFeedMedia.com (Nathan's business)
- Katelyn Bourgoin's GIR Podcast episode
- Why We Buy newsletter (sign-up to get the Fri-Yay email)
- Justin Moore's GIR Podcast episode
- CreatorWizard.com
- Milly Tamati's GIR Podcast Episode
- Chenell on Instagram
- Dylan on Instagram
- Join a community for newsletter creators: Growth In Reverse Pro
- Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
- Want your newsletter roasted? Submit it here.
- Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
- Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/
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Music from #Uppbeat:
https://uppbeat.io/t/21-on-the-block/i-know
License code: 1XP9IRXHPZSBPGMM
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