Ep. 68: How to build a 6-figure newsletter business ft. Nathan May
The Creator Spotlight Podcast
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Navigating Newsletter Growth Challenges
This chapter delves into the complexities of improving click-through rates for newsletters and emphasizes the importance of investing in quality subscribers. It explores the evolving landscape of meta advertising, highlighting how seasonal fluctuations and AI advancements impact content creation and marketing strategies. Additionally, the chapter discusses the concept of a 'media mullet' in newsletter businesses, advocating for a balance between ad-supported content and high-value offerings.
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